"In character, in manner, in style, in all things, the Supreme Excellence" is Simplicity"  -Henry W. Longfellow.  

HONI®️Apparel was founded in the beautiful state of Colorado.  The Colorado lifestyle has influenced the HONI®️ brand by illuminating the importance and simplicity of the outdoors.  As a company, we want to inspire this simplicity in your life through our high quality apparel, so that you can enjoy more of God's creation in style and comfort.  Be Awesome, Be Adventurous, Be You!  You can do all things!  -PHIL 4:13